Bellezza Cristali’s proudly carries the entire L’Oréal Professionnel product line that will help you maintain your hair and skin on a daily basis until your next visit. Our stylists are happy to provide a complimentary product consultation.

We looked at several prospective products lines before making the choice to become a L’Oréal Professionnel salon. Here is a little background on why we chose L’Oréal Professionnel:

L’Oréal Professionnel

L’Oréal Professionnel provides exclusive professional answers to every haircare and styling need.  A little over 100 years ago, a man by the name of Eugène Schueller, a young French chemist, developed the world’s first synthetic hair dye. He called his innovation Auréole which translated means “halo”. The word Auréole later inspired the name of our company as we know it today – “L’Oréal Professionnel”. Eugène Schueller continued to formulate and manufacture his own products which sold exclusively to hairdressers in salons. In 1909, Schueller registered his company as the Société Française de Teintures Inoffensives pour Cheveux (“Safe Hair Dye Company of France”). With that, a legend in the professionnel beauty industry was born.

One hundred years later, L’Oréal Professionnel continues to set the standard with cutting edge technologies maintaining its original mission to empower hairstylists with innovative and safe tools to help them develop their craft and grow their business.

Technology & Benefits

  • L’Oréal Professionnel offers the first complete haircare systems to treat the hair’s molecular structure from the core to the surface.
  • In-salon treatments feature Protective Pre-treatments that target and fortify the hair’s cortex with Powerdoses that instantaneously condition the hair’s cuticle and surface with Bio-Mimetic Ceramide.
  • Professional homecare formulas deliver high performance results to maintain and preserve beautiful hair between salon visits.
  • Série Expert, premium haircare services and products are available only in leading salons that have been certified by L’Oréal Professionnel.